Industry Best Practice

1. Project Request (Email Initiation)

All projects begin with a written email request to ensure accuracy, accountability, and transparency.

• Project purpose (ad, banner, screen content, social, etc.)
• Location(s)
• Target audience
• Desired length/format (e.g., 15s, 30s, banner size, screen loop)
• Deadline or launch date
• Budget approval or rate acknowledgment
• Primary contact for feedback and approvals

📌 Phone conversations may occur, but must always be followed by an email summary to confirm details.

2. Pre-Production / PREVIS (Planning Stage)

Before any filming or design work begins, we confirm details in writing to prevent miscommunication and reshoots.

• Creative direction and messaging
• Required logos, branding, fonts, colors
• Music direction (licensed, provided, or custom)
• On-screen text and spelling confirmation
• Final deliverables and formats

✔️ This step prevents unnecessary revisions.

3. Production (Capture or Creation)

Once PREVIS is approved:

• Video capture, photography, animation, or design begins
• Work is performed according to the approved plan
• Changes after production begins may impact schedule or budget

4. First Draft Delivery

• A Draft 1 is delivered via email or secure link
• Feedback must be provided in writing (email preferred)
• Feedback should be consolidated into one response

5. Revisions (Maximum of Three Drafts)

• Industry standard allows up to three drafts total
• Each draft refines the prior version based on written feedback
• Requests outside the original scope may require approval

🚫 Projects should not continue indefinitely with open-ended revisions.

6. Final Approval (Written Sign-Off)

• Final approval must be given in writing
• Files are finalized and prepared for delivery or display
• Changes after approval are new revision requests

7. Delivery & Archiving

• Final assets are delivered in agreed formats
• Files are archived for a defined period
• Re-use or re-edits can be requested as new projects